The Most Social Brands of 2009 – So What?

Hello New Decade!  How refreshing is 2010 so far?  Good things to come, but it’s always fun to look back…

Mashable just reported on The 100 Most Social Brands of 2009 as determined by Vitrue’s Social Media Index (SMI).  The SMI “assigns brands and products a score based on overall buzz from status updates, videos, photos and blog posts.”

Do you wish your company was on this list?  I bet you do!  iPhone, Disney, MTV, Wii, Starbucks, NFL, and Mercedes all made the top 20.  Everyone knows these brands and everyone probably has their own opinion on each one.  Therefore, it’s a no-brainer that they get a TON of chatter around the web; lots of people are talking about them and that’s what makes them so “social” on the Internet.

Okay people are talking… so what?!  Go one step further: what are people actually saying about Best Buy, Gucci, Nokia, Toyota, Red Bull, or even Subway (all in the top 50)?  Are they speaking positively about the prices at Best Buy?  How many men compared to women talk about Gucci?  Why are Nokia customers complaining about their phones?  What do people like most about Toyota cars?  What is the most common food item eaten with a Red Bull?  Are people sick of Subway Jared or do they want to see more of him?

Every single one of these brands could find out the answer by simply listening to what people are saying on the web.  With a sophisticated listening platform, this task is a piece of cake.  Organized, real-time, relevant data from ListenLogic’s advanced RESONATE™ system enable you to discover unmatched insights into your brand and industry.

Take a look at the Mashable article to see the complete list for 2009.

Then check out the original blog post from Vitrue, which provides further thoughts and details on their methodology.