Consumer Power: Moms 12x more likely to trust consumer reviews
Posted: February 10th, 2010 | Author: Chris | Filed under: Customer Service, Resources, Social Media Monitoring, Social Media Trends, Solutions | Tags: crm, Customer Service, listenlogic, social media, Social Media Monitoring | 1 Comment »A study released by EXPO, showed that moms as consumers are 12x more likely to trust a consumer review of a product than any promotional materials or marketing messages. (View the full article @ emarketer.com)
What does this tell us? This says that times are changing and what PEOPLE are saying about your brand is just as, if not MORE important than what you are saying about it. With consumer TRUST now in the hands of consumers themselves, it’s time for brands to start listening and responding to what their customers want.
Are you listening to your customers? Do you know what they’re saying about your brand? We can help you listen, contact us today.
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