Solutions for the Entire Company

Some common questions that a company may have when considering ListenLogic are:  Who can benefit from listening? What department does it fall under?  Can we have more than one person/department using your service?  How does your service benefit the whole company?

The answer to these questions depends on the objectives of each company.  ListenLogic provides solutions for every facet of a company.  Our technology offers solutions for:

• Marketing/PR – (Follow your brand reputation, track promotions and intiatives, listen to what the public is saying)
• Sales & Prospecting – (Learn more about current prospects, find and reach out to new potential customers)
• Customer Service – (React to complaints, learn about issues as they happen, increase loyalty and retention)
• Corportate Monitoring – (Monitor your company name, key executives, stock symbol)
• Competitor Intelligence – (Research and compare competitor companies and products)
• Research – (Follow important industry terms, track product development issues)

Many companies see listening as a responsibility of their marketing team and part of it does fall under the marketing department, but our service can help the entire organization.  We do help marketers track initiatives and follow their brand reputation, but we also help customer service departments react to customer complaints and respond to pressing issues.  We help companies track competitors.  And we allow CEO’s to hear what is being said about them. The benefits are many and we believe the responsibility of listening doesn’t fall under just one department but it falls under all of them.

Our thorough yet easy to use technology allows marketers and middle managers to see every detail of what is being said while at the same time allowing the CEO to see only the most important issues that matter to him/her.  And we allow multiple users per company making it a great tool for teams and the entire organization to use.

Are You Listening?

There are a seemingly endless number of conversations taking place on the internet.  These conversations are taking place on blogs, microblogs, forums, comments, etc… and many of these conversations could be about your brand.  With so much being said companies can no longer afford not to listen.

Companies and brands have always been struggling to find out what their customers think about them.  Before the internet and social media this was a fruitless effort.  Yet now that listening is easier than it ever has been before some companies still are not listening.  Why aren’t they listening?  It could be a few reasons:

• They are unaware – Companies that simply have no idea that people are talking about them on the Internet
• They are too stubborn – Companies so stuck in their ways that they refuse to accept new ideas
• They don’t know how – Companies that know people are talking and want to listen but don’t know how to do it effectively

The first two reasons are unacceptable, but I imagine if you are reading this blog those reasons don’t apply to your company.  However the third reason is completely understandable and that is where ListenLogic comes in.  The power and enormity of the internet and the conversations going on there can be intimidating.  That is why we have developed an easy to use real-time listening technology that delivers clear and actionable results based on what is being said about a company or a brand.

No longer do you have to worry about how to handle all the conversations going on out there.  We will handle it for you.  We allow you to see only the results you want to see.  That way you spend less time figuring out how to listen effectively and more time reacting to what your customers are saying.  ListenLogic provides you with all the relevant data, all you have to do is listen.

- Brian

Listening to the Internet

The evolution of the Internet is something I find very fascinating.  It is remarkable to see how much the Internet has changed in a very short period of time.  Less than fifteen years ago Google didn’t even exist and now it is a verb in the dictionary.

Google Homepage in 1998

The Internet has grown in many different ways, but it would be relevant to talk about how it has grown to affect the way we do business.

The emergence of social media has provided businesses with opportunities that they never thought could exist.  Social networks bring millions of people together in one place.  Which has opened up brand new marketing channels and opportunities.  Facebook, YouTube, Flickr, Twitter, etc… all offer new ways for companies to reach consumers.

However the real value of social media is how it allows consumers unprecidented access to the companies they love (and hate).    Social networks give consumers a voice.  People are not afraid to share their opinions of a company/brand with their friends, and their friends listen.  I trust my friends opinion much more than I would trust a stranger’s opinion.  With blogs, Twitter, videos, and message boards consumers can publish their opinions in a matter of minutes and be heard by potentially thousands (or much more) of people.

If that many other people are listening, businesses are now seeing that it is essential for them to listen as well.  From marketing to customer service to damage control listening is important for every department of a company.   A few years ago it would not have even been possible to gather everything that is being said on the Internet and listen to what people are saying, however with advancing technologies (which will only continue to advance) it is now a reality.

The technolgy now exists, but it is still up to businesses to decide whether they want to listen.  At first some companies may view listening to the Internet as a challenge and something else they need to spend time and money on in an economy where time and money are hard to come by.  However while it does offer a new challenge, it offers much more in the way of new opportunities.

- Brian