A study released by EXPO, showed that moms as consumers are 12x more likely to trust a consumer review of a product than any promotional materials or marketing messages. (View the full article @ emarketer.com)

What does this tell us? This says that times are changing and what PEOPLE are saying about your brand is just as, if not MORE important than what you are saying about it. With consumer TRUST now in the hands of consumers themselves, it’s time for brands to start listening and responding to what their customers want.

Are you listening to your customers? Do you know what they’re saying about your brand? We can help you listen, contact us today.

Some common questions that a company may have when considering ListenLogic are:  Who can benefit from listening? What department does it fall under?  Can we have more than one person/department using your service?  How does your service benefit the whole company?

The answer to these questions depends on the objectives of each company.  ListenLogic provides solutions for every facet of a company.  Our technology offers solutions for:

• Marketing/PR – (Follow your brand reputation, track promotions and intiatives, listen to what the public is saying)
• Sales & Prospecting – (Learn more about current prospects, find and reach out to new potential customers)
• Customer Service – (React to complaints, learn about issues as they happen, increase loyalty and retention)
• Corportate Monitoring – (Monitor your company name, key executives, stock symbol)
• Competitor Intelligence – (Research and compare competitor companies and products)
• Research – (Follow important industry terms, track product development issues)

Many companies see listening as a responsibility of their marketing team and part of it does fall under the marketing department, but our service can help the entire organization.  We do help marketers track initiatives and follow their brand reputation, but we also help customer service departments react to customer complaints and respond to pressing issues.  We help companies track competitors.  And we allow CEO’s to hear what is being said about them. The benefits are many and we believe the responsibility of listening doesn’t fall under just one department but it falls under all of them.

Our thorough yet easy to use technology allows marketers and middle managers to see every detail of what is being said while at the same time allowing the CEO to see only the most important issues that matter to him/her.  And we allow multiple users per company making it a great tool for teams and the entire organization to use.