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Audi and Dodge are winners in Super Bowl XLIV Ad Automotive Category

Posted: February 8th, 2010 | Author: Chris | Filed under: Analytics, Listening, Social Media Monitoring | Tags: , , , , , , , , | 3 Comments »

THE VERDICT IS IN.  According to ListenLogic’s Voice of the Consumer Report, Audi was the talk of social media during Super Bowl XLIV:

This chart shows share of voice among the automotive brands. Audi took a huge chunk of share of voice while Honda took surprisingly little. Even Kia had a fairly poor showing with regards to Volume. As you can see, Audi won the Most Talked About title hands done.
This shows the Favorable Sentiment among the automotive brands. Dodge had the most favorable comments followed by Kia and Hyundai. VW, Honda, and Audi rounded out the bottom 3 respectively.

FINDINGS:

Audi was the most talked about and Dodge had the most positive sentiment.

Methodology:

ListenLogic used its proprietary social media listening platform and analytic methodology to tap into the conversations relating to Super Bowl XLIV automotive ads across message boards, forums, microblogs, blogs, news and social-networking sites.

The first step in this study was to gather a clear signal of the Super Bowl viewer and remove irrelevant noise. Our analysts used a combination of automated and manual techniques to identify accurate mentions, removing commercial editorial from the data.

After the platform was configured, over 12,000 relevant user-generated posts were collected from kickoff at 6:25pm EST February 7, 2010 to 11pm EST. A custom sentiment model was created using consumer generated posts from the 2009 Super Bowl enabling real-time and accurate sentiment analysis.


Download the full report: Dodge and Audi win SuperBowl XLIV Automotive Category